Websites, social media are the new town square

The Fort Worth Opera recently overhauled its website and refocused its social media efforts.

Facebook and Bing team-up for social search

Today, Facebook dips its social-media chocolate into Microsoft Bing’s peanut butter, introducing a “social search” engine where Facebook friends and their “likes” are factored into search results.

The Challenges and Use of Social Media in Cross-Channel Marketing Strategies

The hottest topic in marketing and communication is without any doubt social media marketing. Although many businesses are still testing the waters, many others have successfully integrated social media in their marketing mix. A new white paper by Selligent provides the necessary insights and tips from the cross-channel and integrated viewpoint.

Peter Shankman: Social Media: Are We Ever Going to “Get it?”

I spent a day last week speaking to a Fortune 100 company about the best ways to integrate social media into their marketing plans. These are smart people. But you say “social media” to them, and you have the ability to lead them around by waving a shiny object.

Most CEOs not tapping into social media

Study of top CEOs finds that 64 percent aren’t tap into social networking to communicate with customers, stakeholders, says PR firm Weber Shandwick. Originally posted at News – Digital Media

Most CEOs not tapping into social media

Study of top CEOs finds that 64 percent aren’t tap into social networking to communicate with customers, stakeholders, says PR firm Weber Shandwick.

5 Big Social Media Questions from Small Business Owners

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. There are a lot of buzz words on the social web these days:…

Social Media Marketing in Foreign Countries and Languages

Social media marketing is now a key strategy for any business’s global marketing communication strategy – online marketers understand the benefits of social and know how to deliver a good return on investment in their social marketing endeavours. However, many English-speaking marketers are missing out on the huge potential of foreign-language social media marketing. There [...] Check out the …

How Cisco Does Social Media

Cisco’s John Earnhardt on how the company connects on Twitter, Facebook.

Jeff Sweat: Do Advertisers Get Social Media?

Advertisers and agencies do not use social media enough. Taking the time to learn social media, to marry creativity with new ways of connecting to customers, is too much work.

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